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Research papers

Sowing the seeds of a rich harves: Research's contribution to the profit equation

This paper establishes the relevance and need of an appropriate pricing construct (not price per se) in driving the profit growth and illustrates how research feeds into the construct. The same would be explained with the help of a case study in a...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Indranil Sen, Sunando Das
September 14, 2003
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Citation

Sen and Das (2003a, September 14). Sowing the seeds of a rich harves: Research's contribution to the profit equation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sowing-the-seeds-of-a-rich-harves-research-s-contribution-to-the-profit-equation